Present at the conception

It was at last year's eMetrics conference that I first hooked up with the guys at Tealium. I'd been complaining about the lack of measurement tools that showed the actual impact of social media and PR efforts on actual business results. After talking to them for a minute or two, it becamem apparent that these guys had the answer. That was also when Avinash and the wizards at Google Analytics first debuted all the cool new features of that fabulous program. Well, one thing led to another, and obviously there was some intercourse between Google and Tealium because shortly thereafter they announcced that they were a Google Analytics Authorized Consultant (GAAC)
That connection has now produced an offspring that is the answer to many of our prayers. It's an incredibly simple, affordable ($250/mo) analytic tool that hooks into Google Analytics and goes way beyond the basic data that Google provides -- like telling you which media is driving visits, click-thrus, conversions and sales. It looks just like Google Analytics, but offers an extra line under the stats that tells you which media your visitors went to before clicking thru on your site.
Okay, all the PR people out there focused on your relationships and reputations, this is not the metric solution for you. But for everyone else who works for an organization that sees PR as part of marketing, this is the answer.

Comments

[Dan]

This is great news - I'm really into precise measurement of all my marketing, including PR. Glad to hear about this.

Along those lines, was thinking about using a pay-per-placement agency like Publicity Guaranteed. What are your thoughts on that?

[Marshall Sponder]

I think I must have bumped into you just before or after that meeting with Tealium at Emetrics.

Someone spoke to me about it too, but never followed up - glad you wrote this post and reminded us that there's already some solutions, partial, at least, to ROI measurement for Social Media.