That connection has now produced an offspring that is the answer to many of our prayers. It's an incredibly simple, affordable ($250/mo) analytic tool that hooks into Google Analytics and goes way beyond the basic data that Google provides -- like telling you which media is driving visits, click-thrus, conversions and sales. It looks just like Google Analytics, but offers an extra line under the stats that tells you which media your visitors went to before clicking thru on your site.
Okay, all the PR people out there focused on your relationships and reputations, this is not the metric solution for you. But for everyone else who works for an organization that sees PR as part of marketing, this is the answer.