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    Live, from poolside in Miami -- its the International Public Relations Research Conference! Most of the luminaries in public relations research will be sharing their most recent results over the next few days. At night the talk about ways to evaluate our work continues with the creativity of the metrics increasing in direct correlation with the amount of alcohol consumed.

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    « PR vs legal | Main | Why I love My Life »

    January 06, 2009

    Leave it to the folks in uniform to figure this stuff out

    .

    I've always been impressed with the caliber and professionalism that Public Affairs officers in the military take to research, so I shouldn't have been surprised to find this diagram was created by the Air Force. I'm thinking it works pretty well no matter what field, market or industry you're in... How the Air Force Response to Blogs

    Posted at 07:14 AM |

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    • For those who bear the burden of introducing me at a conference...
      Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..
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