This may not be the Worst Pitch in the World, but for me its an all time record for bad pitches. An agency emailed me this morning to include them in a story in The One Minute Benchmarking Bulletin. First of all, that publication ceased to exist 5 years ago. Secondly the whole concept of the publication was that it could be read in a minute and had minimum content, none of which came from outside sources.
So I suggested to the poor flack who was assigned to this unenviable task that who ever supplied her media list was clearly incompetent. She immediately apologized and explained she was just using what Cision's MediaSource provided her! Yikes, that's scary. How many thousands of PR people are relying on a source that is so clearly out of date. No wonder Kevin Dugan has no shortage of material!