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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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December 31, 2008


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RE: to the poster who said "So, why can't law schools require their students to take a course or two in marketing, or at the least, customer relations?"

You do realize that most lawyers have nothing to do with marketing? If, God-forbid, one of your loved ones ever has a run in with the law - do you really want their legal council to have spent 3-8 course hours in law school learning about public relations and customer relations? Or, when you have a will made up?

Perhaps lawyers which work for the marketing field should be chosen b/c they have undergraduate or further graduate study in that field. Lets not make lawyers crappier than they are.

Lawschool Dropout

Ali Behnam

Happy new year Katie,

For amusement purposes, this link is the terms and conditions for a web analytics product that competes with Google Analytics:

If you just copy and paste the agreement into Word you end up with 152 pages.
Yes, sometimes lawyers, in their attempt to save the client end up hurting them more.

Jim Lane

Many years ago, I used to photograph concerts simply on a verbal agreement and a handshake. When it progressed to the point where I needed three attorneys (one for the record company, one for the management group and one for the tour operator) I got out.

Andrew Careaga

When I was studying journalism as an undergraduate (many, many years ago), I was required to take a course called Communications Law. It was a tough course, taught by one of those curmudgeonly, scholarly old guys John Houseman's "Paper Chase" character must've been modeled after. The course was tough, but taught me a lot about the ambiguities of law and, I believe, made me a better, more thoughtful journalist (and later, PR person). So, why can't law schools require their students to take a course or two in marketing, or at the least, customer relations? Maybe it would help them write better contracts and better appreciate the stumbling blocks they lay along our paths.

Jim Lane

Legal will make sure your campaign won;t get you sued, but then, it won't work either.

Mark Story

Thanks, Katie.

And trust me - it will be a cold day in hell (colder than New Hampshire, my home state, BTW) before I let a legal eagle wear me down.

THEY cringe when they see me coming!!


Queen of Measurement

Thanks for the thoughts, Mark. and Good on 'ya for reading my book. I have a very smart lawyer who counsels me all the time, that the problem with lawyers is that they want to win, they make money by going to court, and the longer it drags out the more money they make. Nowhere do they get compensated for solving a problem.. that’s the inherent problem. So keep fighting the good fight!

Mark Story


I work in an unnamed government agency during the day (you may have seen us in the headlines of late) that is ruled by lawyers. Lots of lawyers. Over the years on the agency side (15 of them), I saw a drift away from being reasonable and planning for legal Armageddon, attempting to protect organizations from *any* legal trap.

My two cents is that it is this sort of thinking that scraps more deals than about anything else. Who wants to start doing business with someone when the first document that you see is "we're making sure you don't screw us - EVER. It's like starting a marriage with a pre-nuptial agreement.

And my final note is, despite that I am a lone wolf for new media in a building full of lawyers, I usually begin most conversations not with "Can I do this?" but "How can WE do this." Big difference.

Thanks for the post - and am beginning my second semester at Georgetown using "Measuring Public Relationships" as a required text.

All the best,


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Measure What Matters

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    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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