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« Interesting data on online influence if you;re a consumer products company | Main | Measuring the impact of Twitter Redux -- imroving PSNH's reputation »

December 17, 2008

Measuring the impact of Twitter Redux -- imroving PSNH's reputation

.When I was in my 20s and a journalist, Public Service of New Hampshire (PSNH) was probalby the most hated brand in the state. It was building the detestable Seabrook nuclear power station, and had some of the highest electric rates in the country. I can remember titling a caption under a photo of the CEO looking out his window in Manchester as "Bill Smith (can't remember his name any more)  looks down on New Hampshire." 

So imagine my surprise to find them on Twitter, and even greater surprise when I started reading all the nice things that people were saying. ....amazing what listening and talking to your customers can do for you, isn't it?

Posted at 07:13 AM |

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