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Katie,
I weighed in on this. Not on the value, but on the difficulty in accomplishing the sell-in. http://tinyurl.com/5j9ohh
I would love to hear your thoughts.
Mark
Posted by: Mark Story | November 26, 2008 at 06:06 AM
That's such an old post (April 2007), yet still relevant. Thanks, Katie.
Posted by: Todd Defren | November 25, 2008 at 08:03 PM