In the last 24 hours I've been to the Marketing Optimization Conference and the Marketing Profs Digital Mixer and my brain is totally overloaded. From Jim Stearne to Arianna Huffington, there is just too much to blog about. However, since I had lunch yesterday with some of the folks behind Google Analytics, I thought I should point out their announcement.
It's pretty amazing stuff, and if there I ever ever ever hear another PR person whinging about not having a budget to measure stuff, and they haven't installed Google Analytics, I won't talk to them until they do. !