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In the last 24 hours I've been to the Marketing Optimization Conference and the Marketing Profs Digital Mixer and my brain is totally overloaded. From Jim Stearne to Arianna Huffington, there is just too much to blog about. However, since I had lunch yesterday with some of the folks behind Google Analytics, I thought I should point out their announcement.
It's pretty amazing stuff, and if there I ever ever ever hear another PR person whinging about not having a budget to measure stuff, and they haven't installed Google Analytics, I won't talk to them until they do. !
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- Some Damn Good Life Experience(through the eyes of Stephanie): "Adventure is the pursuit of life." -D.R. Wiarda
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October 22, 2008
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- For those who bear the burden of introducing me at a conference...Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..
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Tip Jar
Change is good
KD...now that's pretty straight forward...thanks for the frank and candid validation of google analytics...quite rich in data and terrific that you can manipulate time frames..cheers @MolsonFerg
Posted by: Ferg Devins | November 04, 2008 at 05:07 PM