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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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September 25, 2008

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Steven Maimes

According to the data you cite from August/September 2008 Insight Report from MarketTools, your headline could also read "Social Media: 19% of adults use it daily."

* Nearly one in five of all adults (19 percent) say they visit blogs, communities or social networks DAILY.

*Percentages of daily visitors decrease as respondents get older:
-33 percent of Generation-Y respondents (people mostly in their 20s) visit these sites every day.
-17 percent of Generation X (mostly in their 30s and early 40s) visit these sites daily.
-11 percent of Baby Boomers (in their mid 40s to early 60s) visit social media sites daily.
-8 percent percent of Seniors visit daily.

-This also includes visits to MySpace and Facebook...

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Measure What Matters

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    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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