The most comprehensive guide yet to Social Media Measurement
Nathan Gilliat at the Net-Savvy Executive has just published Guide to Social Media Analysis, 2nd edition.
I will admit that I lambasted Nathan last year for leaving KDPaine & Partners off his list, but it was still a great resources. This year's version is up to 145 pages and profiles 63 companies. So if you're trying to decide what you need and who you need to help you thru the jungle of social media measurement, this is the place to start.

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