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Blame it on Do Not Call lists and the rising dominance of cell phones, but the cost of conducting market research via phone surveys has tripled in recent years. As a result, as much as our clients may want to listen to their audiences, fewer can afford to do so. So we decided we'd try using social media instead. We're calling it "MarketFramer" because it's designed to help you better frame your messages for the marketplace. What do you think?
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August 15, 2008
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How to introduce me
- For those who bear the burden of introducing me at a conference...Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..
Favorite reads
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