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« Salon weighs in on correlation and causation | Main | The corrected source for one of those scary statistics »

July 22, 2008

Scariest data of the week, but not totally surprising

From today's webinar hosted by Forrester from their survey of 262 IT Managers in large enterprises:

 

  • 22% of Enterprises surveyed by Forester don't measure social media
  • But 60% have spent over $1 million on it
  • Of the networks created 35% have fewer than 100 members
  • Less than 1 in 4 break the 1000 mark

Posted at 03:49 PM |

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David Geddes

Are IT managers going to be the ones who really know about the measurement efforts? This is more likely to be someone in marketing. Did Forester survey the right people?

Posted by: David Geddes | July 23, 2008 at 12:58 PM

Ben

Just to let you know that the WSJ article which served as a source has been corrected. It's not 60% but 6% of the businesses studied that spent more than $1m.
http://blogs.wsj.com/biztech/2008/07/16/why-most-online-communities-fail/

Posted by: Ben | July 22, 2008 at 05:03 PM

kdpaine

I'm guessing there's alot of IT development and consultant fees in those numbers. Now if they'd spent a quarter of that on measurement, they'd know what they'd gotten for their money!

Posted by: kdpaine | July 22, 2008 at 04:58 PM

Mike Keliher

I'm truly curious what the hell they've spent $1 million+ on. Seriously.

Posted by: Mike Keliher | July 22, 2008 at 04:42 PM

Craig Jolley

Ahh yes, and chances are they have no formal communications/launch/introduction strategy or plan and then will claim that it doesn't work because of poor use/adoption.

Posted by: Craig Jolley | July 22, 2008 at 04:16 PM

David Wescott

ummm... yikes.

Posted by: David Wescott | July 22, 2008 at 04:15 PM

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