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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« To measurement or to monitoring, that is the question? | Main | Scariest data of the week, but not totally surprising »

July 16, 2008

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Edward O'Meara

So true... unfortunately, what many PR practitioners learned a long time ago was that some clients interpret correlation as causation. In these client organizations, as the spin spirals upward, it can become hard to control. "Invest more!" "Get Us More AVE!"

When you try to explain the difference (no pun intended for those research geeks) these exec's get frustrated with the lack of precision (or double-talk, as I've been accused) in the results...

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Measure What Matters

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    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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