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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Aaron Strout and I talk Social Media Measurement at Community 2.0 | Main | Almost like being at the IPRA Summit »

June 10, 2008

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laurent

In several organizations where I worked in the past, often surfaced the objective to be closer to the customer. Some of the metrics I've seen were around 'talk to x customers each week'. I think talking to customers is something that can be achieved through social media. That's a metric in the 'customer relationship improvment' which could be used. Monitoring how many relevant conversations a marketing team listened to, how many they engaged in and so on.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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