« Everything I've said in the last three years is wasted | Main | In case you weren't in Toronto last month »

June 21, 2008

Comments

K2 Incense

presentation at the PRSA conference this past week! Our organization has given up calculating AVE, and we'll be reporting our final circulation numbers in 2008! We've introduced a content analysis system (similar to your optimal

Doha holidays

I am amaze that you have 300 million people visits on your travel blog show that you had a some material in your blog.

Simon Tufal

Ads Value Equivalency is not Certain in Social media but equivalency number as a way to justify their social media spend. What would be the best Social media approach for my abus sicherheits technik business as i want to build strong repute and image Online.

Protravelnetwork

it is such a new boots, because of a lot of Europe and theUnited States star street snap have foot

www.legalherbalonline.com/store/

zsdg hdrtnm Thank you so much dear! I’m happy to hear that you’re inspired and on your way- I wish you nothing but the best!!

southsmoke.com

positively enjoying each little bit of it and I have you bookmarked to check out new stuff you weblog

http://www.executivescorporate.com/

Websites like yours are really rare in internet full of crap and spam. Keep up the good work!

http://www.dumps4me.com

Great post, I look forward to reading more like this. I definitely enjoying every little bit of it. keep posting.

Emirates Airlines

This blog post is very useful. This is my first time I visit here. I have found so much interesting stuff in your blog especially its discussion. Really it is a great article. Keep it up.

sy0-301 practice test

While reading I have feel that this blog is really have all those quality that qualify a blog to be a good one.I learn alot from it. I wanna appriciate you for this great effort.

kdpaine

KR: that’s great!Stay in touch and let me know how it works, and you could be my next Measurement maven of the month!
Ryan: I can't believe that no one asks what that "$3 million in PR" means? and/or what it does for the bottom line?

kr

I've been following your measurement thoughts for a while, you gave a great presentation at the PRSA conference this past week! Our organization has given up calculating AVE, and we'll be reporting our final circulation numbers in 2008! We've introduced a content analysis system (similar to your optimal content score)!

Ryan Anderson

As usual, you're completely right - though I suspect that AVE will continue as long as PR firms can justify a $10,000 campaign by saying it generated $100,000 in PR from one wire hit.

I was recently at a conference where a brand manager for a very large brand bragged about a campaign generating $3 million in PR, and $1 million in sales. Seems to me that if he had paid $3 million for that PR, someone might have asked him what happened to the other 2.

The comments to this entry are closed.