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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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June 21, 2008

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presentation at the PRSA conference this past week! Our organization has given up calculating AVE, and we'll be reporting our final circulation numbers in 2008! We've introduced a content analysis system (similar to your optimal

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Ads Value Equivalency is not Certain in Social media but equivalency number as a way to justify their social media spend. What would be the best Social media approach for my abus sicherheits technik business as i want to build strong repute and image Online.

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kdpaine

KR: that’s great!Stay in touch and let me know how it works, and you could be my next Measurement maven of the month!
Ryan: I can't believe that no one asks what that "$3 million in PR" means? and/or what it does for the bottom line?

kr

I've been following your measurement thoughts for a while, you gave a great presentation at the PRSA conference this past week! Our organization has given up calculating AVE, and we'll be reporting our final circulation numbers in 2008! We've introduced a content analysis system (similar to your optimal content score)!

Ryan Anderson

As usual, you're completely right - though I suspect that AVE will continue as long as PR firms can justify a $10,000 campaign by saying it generated $100,000 in PR from one wire hit.

I was recently at a conference where a brand manager for a very large brand bragged about a campaign generating $3 million in PR, and $1 million in sales. Seems to me that if he had paid $3 million for that PR, someone might have asked him what happened to the other 2.

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Measure What Matters

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