Great Post on Social Media Measurement | Connie Bensen
I like what Connie Bensen has to say about Social Media Measurement, and I love the idea for a monthly report, but I think she really misses a key element and that is: what impact does the conversation have on your audience? Whether its your community, your employees or your customers, some elements of the conversation will leave a lasting impact, and unless you conduct a relationship study, you really aren't measuring your complete results.
Hi!
I must say I'm honored to have you link to my writing. And yes I agree that you're the expert!
I ordered your book - thanks for pointing to it. Are there others that you recommend?
Posted by: Connie Bensen | May 13, 2008 at 05:23 PM