Maybe its the long cold winters, but people up here in the frozen North seem to "get" measurement much more than their southern counterparts. Yesterday morning I had a fabulous conversation with Marcel LeBrun of Radian 6 about measuring social media and not only does he totally get it, he's got a great system and a brilliant business model that I hope means that everyone will have access to some form of social media monitoring.
Then of course there was a day of MESH discussions following on yesterdays Third Tuesday in Toronto meeting which followed Joe Thornley's roundtable discussion of social media measurement standards , where we started to define engagement in a much more meaningful and quantifiable way.
Then last night, it was dinner with the Canadian ruler of the PR measurement universe (call him King or God, which ever you prefer) Andrew Laing of Cormex. Who else can weirdos like me talk to about the mechanics of writing research reports and measuring relationships over amazing food at Lee's.?Granted we don't see eye to eye exactly on social media, but I think I nudged him a bit further along the continuum.
It's been an amazing three days and proves once again that not only are Canadians wicked friendly, they're also, as we say in New England "wicked smaht".