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  • Miami_001
    Live, from poolside in Miami -- its the International Public Relations Research Conference! Most of the luminaries in public relations research will be sharing their most recent results over the next few days. At night the talk about ways to evaluate our work continues with the creativity of the metrics increasing in direct correlation with the amount of alcohol consumed.

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    « Preview of what I'll be talking about at Blog Potomac | Main | Arab women aren't as sheltered as you think they are »

    May 02, 2008

    A perfect explanation of the difference between monitoring and measurement

    Shel Israel's  Global Neighbourhoods: GNTV  does a great interview with Todd Parson  of BuzzLogic that perfectly explains How BuzzLogic Calculates Influence. We teamed up with BuzzLogic precisely for this reason. Our customers were asking us to help them identify which blogs were most influential. This interview explains how they do it.

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    How to introduce me

    • For those who bear the burden of introducing me at a conference...
      Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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