I'm sitting here listening to Nick Hayes talking about Influencer Marketing.
Nick is the third person so far today who has said that "influencers don't buy stuff, customers do." Dell's Richard Binhammer (richard@dell) started off the morning talking about how their entire blogging program is directed at customers and is designed to listening to customers. When questioned about the role of influencers he said "influencers don't buy stuff, customers do."
This is a huge flip from last year when a lot of the talk was about the "new" influencers -- i.e. bloggers and other social networkers. Essentially what people are saying today is that the new influencer is "someone like me."
My take on all this is that social media is coming of age, and moving beyond the "notice me, follow me" stage and is seriously moving into thinking of social media as a way to build relationships and sell stuff. Am I wrong?