Jonas Rodny is givng a great case study of measuring financial PR around the acquisition of OMX by NASDAQ.
The key element was that the goal was to preserve shareholder value, so all media decisions were made, and measured around share price and value.
They monitored media every day, plus had a monthly analysis trying to find out what topics and messages were coming across. Also studied reach, but a monthly analysis wasn't sufficient, so we started off every morning with a comms manager meeting, and head of investor relations, to find out what the current topic of the day was. So they used the daily analysis of clips and other business intelligence to decide what to do. That made us more able to act on what was happening on a daily piece, Enabled us to find out what was really happening
Had to deal with SOX regulations and the fact that media loves conflicts and would chose to write about conflict rather than facts and understanding.
Bourse Dubai had the potential of turning it into personal conflict but managed to avoid it.