This is SO not what the emerging social media world needs -- but John Bell over at the The WOMMA Word -
is calling for an ad equivalency model for social media. Just what we need, a way to compare this new media with a discipline that started to lose its effectiveness a decade ago. Just when we were starting to understand that social media was about conversations and relationships and NOT about screaming more loudly at more eyeballs, along comes WOMMA and says, on no -- we need a way to count the social media equivalent of column inches. What a great idea, John, lets pander to backward looking CMOs who don't get it, instead of measuring the real value of a conversation on your relationships, your reputation and your sales. Of course what do you expect from a blog that doesn't allow comments.