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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« More perspectives on the social media measurement debate | Main | One in five marketers don't measure success »

January 29, 2008

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Jen Zingsheim

Katie, great points, and I feel the same way (especially about Honda!). Like anything--including good or bad word of mouth--relevance is key. The things that companies can (and should) do to protect reputation that won't be reflected in studies like this are sometimes the most important in the long run (at least in my opinion). Treating employees and customers right are the top in my book.

Jen

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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