What to you wish for in 2008?

Geoff Livingston posted his : Ten Social Media Wishes for 2008 and asked for others to list theirs. So here are mine:

 

1. I wish      that people would stop looking for one social media measurement tool and      realize that social media is a many faceted phenomenon with many different      goals and objectives and there will never be one metric that satisfies      everyone, just as there isn’t all encompassing metric for traditional PR, despite the best efforts of those nice Canada folks in.
2. I wish that people would stop using the excuse of “no standard for measurement”  o not be accountable for their marketing and PR efforts
3. I wish for a “silo-busting” bomb or application that will get market research departments to share information with PR so we can truly see the impact of   social media and traditional PR on outcomes
4. I hope that society breeds more Measurment Mavens and that all Measurement  Menaces move to Mars.
5. I wish      for more authenticity and transparency for all our clients and friends,      because that’s the only way people will build trust and credibility.
6. I wish      for more accuracy in the measurement discussion. Tracking words or phrases      is not and never will be measurement. Lets call a yardstick a yardstick      and be real about whether we are simply monitoring or actually producing      data that helps us make better decisions.
7. I hope      that all those students that are flooding into PR and Marketing classes      get the measurement/research bug and go into my field. It’s our only hope.     
8. I hope      the US loses its arrogance over its marketing and measurement prowess and learns from the      likes of Metrica, Salience and Canada’s Joe Thornley.
9. I hope      we can figure out how to measure Twitter and Utterz and Seesmic before the marketers mess it up
10. I hope and pray Barack Obama wins in November 2008

Comments

[Richard]

Hi Katie, Nice thoughts here, lets hope they come true. One thing - you've linked to the wrong Metrica, Metrica' the media analysis and evaluation firm's URL is www.metrica.net - just for the record! Thanks. Best wishes Richard