Now THIS is an interesting debate

Strumpette takes on the Arthur Page Society's new white paper on "The Authentic Enterprise."
I've worked with most of the people on the task force, and have huge respect for them, but I do think the questions have merit. It will be interesting to hear the answers.  I think that the debate is symptomatic of a widening rift between old-fashion PR and the new media world. After leaving the SNCR symposium last week, I went to a forum in which several people essentially said that blogs didn't matter, blogs were evil, and blogs would sooner or later go away. I had to point out that "blogs"  were actually real humans writing about stuff they were passionate about, and unless they legislated passion out of the universe, bloggers would be here to stay. But again it pointed out to me that the need to put bloggers in an old fashioned media box may be the death of PR.

Comments

[KD Paine]

Trust IS something earned and valued, and research shows that the best way you can build trust is to be more transparent. SO presumably a "trust strategy" involves a plan to become much more transparent.. I wonder, however, if that's what they meant? :)

[Charlene]

I would add one more question (actually, many more questions, but for the sake of keeping my comment short, just one) to Strumpette's list.

What is a "trust strategy"?

I thought trust was something earned and valued.