Fortune's 101 Dumbest Moments in Business 2007 makes for some very entertaining reading. My father, an early Fortune managing editor, who started the Fortune 500 list, would have been tickled with the whole concept. What is truly distressing is how many of the incredibly dumb moments can be traced back to either PR, marketing or advertising. What does THAT say about our profession, other than we lack a good understanding of business implications of what we do
KD,
I sometimes cringe when I think back to some of my ideas that I thought where great at the time. I like to chalk it up to passion. For us creative, passionate people, sometimes that light bulb goes on and we think we've just re-invented the wheel, when in reality we've simply painted it another color...and a bad color at that.
Posted by: Jeff Monaghan | December 21, 2007 at 02:32 PM