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Fortune's 101 Dumbest Moments in Business 2007 makes for some very entertaining reading. My father, an early Fortune managing editor, who started the Fortune 500 list, would have been tickled with the whole concept. What is truly distressing is how many of the incredibly dumb moments can be traced back to either PR, marketing or advertising. What does THAT say about our profession, other than we lack a good understanding of business implications of what we do
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Measuring the Networked Nonprofit
- The new book by Beth Kanter and Katie Paine teaches nonprofits of all sizes how to use, value, and evaluate the effectiveness of social media. You'll find reviews and news on this page. See this page for a calendar of appearances by the authors. Click below to purchase the book.
My favorite blogs
- Client Service Insights...(CSI/Season 2)
- Does It Sell Stuff?
- Measurement Matters - Get the buzz on social media and PR measurement and analysis from Metrica
- Sure Woman
- RepMan
- Onalytica Blog
- cgm
- Run Free or Die
- The Diva Marketing Blog - Marketing and Corporate blogging for innovative companies
- The Marketing Excellence blog by Eric Kintz
- Guest Columnist: Losing an Arm vs. Losing a Pinkie.
- /Message: The Social Scale of Social Media: The Conversational Index
- New Communications Review
- Marketing Roadmaps: PR Measurement
- POP! PR Jots: A Day of Acquisitions
- Some Damn Good Life Experience(through the eyes of Stephanie): "Adventure is the pursuit of life." -D.R. Wiarda
- David Hendersons guide to media
- Lubetkin's Other Blog
- Marketing Roadmaps: PR Measurement
- Holmes Report Blog
- Communication Overtones
- PR Evaluation: Reality or Pipe Dream?
- Mike Paul's Blog, The Reputation Doctor
- a shel of my former self
- gapingvoid: fred wilson is a genius
- Kristin Zhivago's Revenue Journal
- Doc Searls' IT Garage | News, ideas and real world stories about how IT folks solve their own problems
- Andrew Lark
How to introduce me
- For those who bear the burden of introducing me at a conference...Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..
Best sources for more measurement info
- Measuring Up
- PR Evaluation � intelligent measurement
- InPeRspective
- Proving the Value of Public Relations
- BusinessBloggingBootCamp: So, How Do You GET All that Blog-ROI?
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
- Intelligent Measurement
- LeverWealth
- My podcast at the New Communications Forum
- Institute for Public Relations
- DIY DASHBOARD HOME
- KDPaine & Partners
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
Favorite reads
Penelope Rowlands: A Dash of Daring: Carmel Snow and Her Life In Fashion, Art, and Letters
- Katie Delahaye Paine: Measuring Relationships, the Data Driven Communicators Guide to Success
- David Moore: How to Steal an Election
Mark Albion: True to Yourself: Leading a Values-Based Business (Social Venture Network)
- Christopher Locke, Doc Searls, Rick Levine, David Weinberger: The Cluetrain Manifesto
- Carolyn McIntyre: Caring Today Magazine
Photo Albums
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December 20, 2007
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Measure What Matters
- “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
-- reviewer Bob LaDrew, FIR
Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.
Recent Posts
- Video of the Week: Statisticians Talk About How They Use Statistics
- Canadians are measurement mavens once again
- Shouldn't we place a higher value on a great American poet than something worth $0.07?
- Proof that Ad Execs are crazy, or their bosses are
- Italy -- the ultimate birthday gift.
- Quinze Vignettes from Cinque Terre
- Measurement Thoughts from the Italian Coast
- A clear shift in attitudes about measuring social media
- The Latest from The Measurement Summit and 2013 Conclave
Recent Comments
- Angela Jeffrey on Shouldn't we place a higher value on a great American poet than something worth $0.07?
- Lisa B on Shouldn't we place a higher value on a great American poet than something worth $0.07?
- Richard Binhammer on Measurement Thoughts from the Italian Coast
- Richard Binhammer on A Look at Businesses Journey Related to Content Marketing
- katie paine on The problem is not that PR people are idiots, but that their bosses measure the wrong thing
- Ed Alexander on The problem is not that PR people are idiots, but that their bosses measure the wrong thing
- Kirk on Measuring The Networked Nonprofit Wins 25th Terry McAdam Nonprofit Book Award
- Angela Jeffrey on End of an era, dawn of a new one
- Dawn on End of an era, dawn of a new one
- Jason Weekes on End of an era, dawn of a new one
Categories
- Books
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- IPRRC Miami Conference
- Marketing Measurement
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- Measurement Ninjas
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- Special Cell in Measurement Hell
- Things I'm Grateful For
Tip Jar
Change is good
KD,
I sometimes cringe when I think back to some of my ideas that I thought where great at the time. I like to chalk it up to passion. For us creative, passionate people, sometimes that light bulb goes on and we think we've just re-invented the wheel, when in reality we've simply painted it another color...and a bad color at that.
Posted by: Jeff Monaghan | December 21, 2007 at 02:32 PM