Today we are announcing a partnership BuzzLogic, a company empowering marketers to
grow their businesses through influential social media, to provide tonality and
sentiment scoring capabilities to BuzzLogic’s social media marketing platform..
Under the terms of the deal, BuzzLogic customers can leverage KDPaine’s award-winning
sentiment scoring and analysis as part of one integrated social media outreach
and marketing solution.
“Computers can do a lot of
things well, but differentiating between positive and negative comments in
consumer generated media isn’t one of them,” explained Katie Delahaye Paine,
CEO of KDPaine & Partners. “The
problem with consumer generated media is that it is filled with irony, sarcasm
and non-traditional ways of expressing sentiment. That’s why we recommend a
hybrid solution. Let computers do the heavy lifting, and let humans provide the
judgment,” Paine explains.
KDPaine & Partners has created
an award-winning team of human coders and analysts to do exactly that.
Meanwhile, as part of its core platform, BuzzLogic has built tools to score social
media (like blog posts) on a scale ranging from positive to negative, then
generate reports to gauge the impact of social media marketing programs, as
well as understand how blogger sentiment evolves over time. Today’s announcement
brings together the best of both worlds: now, BuzzLogic customers can easily
tap KDPaine’s experts and methodology to optimize BuzzLogic’s rating features
as a core component of their social media marketing initiatives.
“Consumer generated media has
changed the game for how today’s brands both market products and interact with
customers” said Rob Crumpler, CEO of BuzzLogic. “As more companies look to
invest marketing and advertising dollars into social media, our job is to offer
our customers a crystal clear picture of what influential brand advocates are saying online, and help marketers either leverage or shift those perceptions. We’re excited to work
with KDPaine – the firm is the gold standard when it comes to sentiment
analysis.”
The new sentiment scoring
system determines upfront a client’s goals, areas of sensitivity and current
engagement strategies, and then develops a tailored methodology. KDPaine’s analysts
are trained according to the highest standards of PR research, and use
methodologies based on the Institute for PR’s Guidelines for PR Measurement as
developed by Katie Paine. KDPaine’s sentiment scoring service is available
today as part of the BuzzLogic offering.
About
KDPaine and Partners
KDPaine and Partners is a New Hampshire-based
consultancy that provides plans, products and
Congratulations, Katie! You're in great company.
Posted by: Paul Gillin | December 07, 2007 at 11:29 PM