My Photo

Measuring the Networked Nonprofit

How to introduce me

  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

Become a Fan

« Nielsen reshuffles, but will it bring us better numbers??? | Main | A little recognition is always nice »

October 16, 2007

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e200e54ef85d898833

Listed below are links to weblogs that reference Another new approach to measurement:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Diane Lennox

I agree with Mr. Chumley, that causality vs correlation is the big question. WE interprets the association of innovative terms with stock prices to mean that one must use innovative language. I have to wonder if the innovative language is of any value if there's no meat behind the sizzle. Apple really IS innovative -- they don't just talk it. The second example of the trucking company in the AdWeek article is more interesting to me, as it seems to stick more to the facts of discovery. Key point here: Talk is cheap. Walk may cost more, but does a better job of getting you there.

Alan Chumley

Words can drive stock price? Wow that would make some uncomfortable. Without seeing behind WagEd's methodological black curtain, I presume they're talking correlation not causality. Interesting concept, but potentially dangerous claim. And, I'm a huge fan of social network analysis and heat maps. Bring 'em on.

The comments to this entry are closed.

Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

Twitter Updates

    follow me on Twitter

    Tip Jar

    Change is good

    Tip Jar