KDPaine & Partners teams up with UNC and Customscoop to train the next generation of accountable communicators

We've all been talking for too long about the need to train the next generation of communicators to be accountable and data driven. Now, we're doing somehthing about it. KDPaien & Partners has  teamed up with CustomScoop to give the UNC School of Journalism and Mass Communication access to the KDPaine & Partners DIY Dashboard applicationd and CustomScoop's data, so that students can learn hand-on how to design, implement and analyze measurement programs.

The total value of the donation is  $500,000 to bring the most advanced media monitoring and analysis techniques to the school.

 The one-year gift, totaling $500,000 in data, services, support and software will support the teaching and research of newly appointed assistant professor Craig Carroll, who specializes in the relationship between corporate reputation and the news media. Carroll joined the school in August from the
University of Southern California's Annenberg School for Communication in Los Angeles.

Carroll has long been a strong proponent of measurement and media content analysis in particular. The gift provides Carroll's students access to the latest technology not just for traditional media analysis, but also for social media, blogs and other new media.

You can read the whole release here.