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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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September 12, 2007

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KDPaine

That's why small companies get to be big companies and big companies get to be elephants.

Cece Salomon-Lee

Very interesting study. Another point of particular note is - "Only 55 percent of respondents said their marketing ROI goals were closely aligned with their company's overall corporate goals..."

As a small company with a limited marketing budget, we definitely track our ROI back to our corporate goals. Every activity we do, from conferences/tradeshows, advertising, email campaigns, webcasts, and to a degree PR, is mapped back to our corporate goals. Because we start with our corporate goals first, we can pinpoint which metrics we want to or need to track.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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