Just a year ago, P&G was being hailed as the most forward thinking of marketers -- incorporating strict PR metrics into their overall marketing mix modeling program. Now they sound downright wacky in this piece. Essentially they're saying that the Internet isn't measurable. WHAT?? The web is ultimately very measurable. You may have issues with the various eyeball measures that some marketers seem to cling to. But just go to the E-metrics Summit and try to tell THOSE PEOPLE that what they do isn't measurement. They're the ones tracking conversion, sales and solid ROI.