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    And you thought PR research was boring

    • Miami_001
      Live, from poolside in Miami -- its the International Public Relations Research Conference! Most of the luminaries in public relations research will be sharing their most recent results over the next few days. At night the talk about ways to evaluate our work continues with the creativity of the metrics increasing in direct correlation with the amount of alcohol consumed.

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    « Good story on measuring and managing reputation | Main | A great analysis of the blog measurement market »

    July 05, 2007

    A fabulous use of social networks

    A million years ago, I worked at HP and had the privilege to work with some of the brightest people on the planet to launch products as unforgettable as the HP LaserJet and InkJet printers as well as some much more forgettable products. We've stayed in touch over the years, and just this week I learned that one of those "best and brightest" my friend Melissa Dyrdahl has launched BringLight to help charities be more efficient about their fundraising. It seems like a perfect use of social networking tools check it out.

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    How to introduce me

    • For those who bear the burden of introducing me at a conference...
      Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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