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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« It may be cold, but it sure is pretty | Main | So much for accurate data... »

April 23, 2007

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Katie Paine

Max, you're absolutely right, my pre-coffee error... its fixed

Max Kalehoff

Don't you mean Netratings? Netratings and BuzzMetrics are two separate companies within the Nielsen family. BuzzMetrics does not measure PC behavior, nor does it produce audience estimates...the IAB is referring to Netratings...to your link...
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=59082&Nid=29632&p=370277

Thanks,
Max Kalehoff
VP, Marketing
Nielsen BuzzMetrics

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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