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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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March 27, 2007

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Richard Edelman

KD, you should know that there are over 100,000 members of Working Families for Wal-Mart. The reporter was given that statistic. PR is about telling the truth, not about lying. Wal-MartFacts.com gets 150,000 visitors a week who want to get another side of the story, to learn what the company is doing on environment, on low-cost prescriptions and to offer affordable products to the consumer. We are leaders in social media because we are innovating, listening and learning. Note we put up our first social media press release yesterday for Palm, which the top guy at Engadget said was first class work, albeit a bit too formal language (we will do better next time).

Richard Edelman

KD, you should know that there are over 100,000 members of Working Families for Wal-Mart. The reporter was given that statistic. PR is about telling the truth, not about lying. Wal-MartFacts.com gets 150,000 visitors a week who want to get another side of the story, to learn what the company is doing on environment, on low-cost prescriptions and to offer affordable products to the consumer. We are leaders in social media because we are innovating, listening and learning. Note we put up our first social media press release yesterday for Palm, which the top guy at Engadget said was first class work, albeit a bit too formal language (we will do better next time).

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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