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Ever since it launched, I've loved the Daily Dog from Infocom Group and in fact it inspired us to modify the style of The Measurement Standard. And I'm sure that their click thru rates are wonderful, but I have to wonder what their recent addition of video has done for loyalty and stickiness. I know for one that the sudden presence of Jim Sinkinson spinnning around on my laptop is almost scary. Not that I don't love Jim, and I'm sure whatever he's promoting is a wonderful event, but I immediately hit the mute button and got out of there as soon as I can because I'm trying to get work done here, and the last thing I want to do is to disturb anyone else who is trying to get work done. And I know that I've been hesitant to click thru on their emails of late because I'm nervous about who is going to jump out at me next.
Katie Delahaye Paine, CEO, KDPaine & Partners
Customized Research from KDPaine & Partners
- KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.
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My favorite blogs
- Client Service Insights...(CSI/Season 2)
- Does It Sell Stuff?
- Measurement Matters - Get the buzz on social media and PR measurement and analysis from Metrica
- Sure Woman
- RepMan
- Onalytica Blog
- cgm
- Run Free or Die
- The Diva Marketing Blog - Marketing and Corporate blogging for innovative companies
- The Marketing Excellence blog by Eric Kintz
- Guest Columnist: Losing an Arm vs. Losing a Pinkie.
- /Message: The Social Scale of Social Media: The Conversational Index
- New Communications Review
- Marketing Roadmaps: PR Measurement
- POP! PR Jots: A Day of Acquisitions
- Some Damn Good Life Experience(through the eyes of Stephanie): "Adventure is the pursuit of life." -D.R. Wiarda
- David Hendersons guide to media
- Lubetkin's Other Blog
- Marketing Roadmaps: PR Measurement
- Holmes Report Blog
- Communication Overtones
- PR Evaluation: Reality or Pipe Dream?
- Mike Paul's Blog, The Reputation Doctor
- a shel of my former self
- gapingvoid: fred wilson is a genius
- Kristin Zhivago's Revenue Journal
- Doc Searls' IT Garage | News, ideas and real world stories about how IT folks solve their own problems
- Andrew Lark
How to introduce me
- For those who bear the burden of introducing me at a conference...Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..
Best sources for more measurement info
- Measuring Up
- PR Evaluation � intelligent measurement
- InPeRspective
- Proving the Value of Public Relations
- BusinessBloggingBootCamp: So, How Do You GET All that Blog-ROI?
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
- Intelligent Measurement
- LeverWealth
- My podcast at the New Communications Forum
- Institute for Public Relations
- DIY DASHBOARD HOME
- KDPaine & Partners
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
Favorite reads
Penelope Rowlands: A Dash of Daring: Carmel Snow and Her Life In Fashion, Art, and Letters
- Katie Delahaye Paine: Measuring Relationships, the Data Driven Communicators Guide to Success
- David Moore: How to Steal an Election
Mark Albion: True to Yourself: Leading a Values-Based Business (Social Venture Network)
- Christopher Locke, Doc Searls, Rick Levine, David Weinberger: The Cluetrain Manifesto
- Carolyn McIntyre: Caring Today Magazine
Photo Albums
Become a Fan
Measuring the Networked Nonprofit
- The new book by Beth Kanter and Katie Paine teaches nonprofits of all sizes how to use, value, and evaluate the effectiveness of social media. You'll find reviews and news on this page. See this page for a calendar of appearances by the authors. Click below to purchase the book.
« Measures of Social Media | Main | Back from the Blizzard of 07 »
February 13, 2007
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Measure What Matters
- “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
-- reviewer Bob LaDrew, FIR
Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.
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Recent Comments
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Polldaddy
- How accurate is automated content analysis?
Well, Katie, at least you didn't complain about my balding pate---quite a shock to me when I saw the video of myself from the back in that swivel chair. Kinda shiny! Ironically, one of the videos you complain about is for an event you're speaking at---Advanced PR Technology in Practice. See you there.
Posted by: James Sinkinson | February 16, 2007 at 11:43 AM