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    February 06, 2007

    Boston 2, Aqua Teens 1, Turner 0

    Who's the real winner or loser here? In the wake of the Aqua Teens brouhaha Boston and Turner broadcasting reached a settlement which will add $2 million to the cities coffers and Mayor Menino I'm sure is crying all the way to the bank. (I'm wondering if the other cities that didn't react are kicking themselves for missing this opportunity to solve their budget deficits) Aqua Teen's are now a household name and   no doubt a lot of people will tune in AND go to the movie just to find out what the fuss was all about. Turner is $2 million poorer, which they'll no doubt make up in ticket sales and the damage to their reputation is neutralized by their largess. PR classes around the world have a great new case study to debate.  In my mind, the only figure in this saga that may still have egg on its face is Interference, the marketing firm that cooked up the lame brained scheme in the first place. On the other hand if the Aqua Teen movie breaks box office records, their phones will probably be ringing off the hook.

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    • For those who bear the burden of introducing me at a conference...
      Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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