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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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December 08, 2006

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Bill Sledzik

I'll say this about the WalMart-Edelman fiasco: It sure made for a great lesson for my PR students this past semester. Where would we be without the sinners?

Like you, Katie, I've always found everything about WalMart a tad outrageous. And by this time I've come to see the hypocrisy as integral to the corporate culture. I had some real hope that Edelman might change things for the Bentonville gang -- or at least walk away when they found that change impossible. We'll see.

One thing I always enjoyed about having my own PR firm (in a past life) was the freedom to say "no" to clients like this. That's a value I think we share.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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