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Measuring the Networked Nonprofit

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    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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December 14, 2006


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Sony’s fake blog was designed by Zipatoni, a marketing firm, not a PR firm. I’m not so sure Sony asked them to create a fake PSP blog. Sony is a hip company, but one with conservative and largely Japanese management, and I am having a hard time envisioning the meeting in which a Sony executive proposed this stupid idea. My guess is that this idea came from Zipatoni. I also suspect that Edleman suggested something similar to Wal-Mart, again, reasoning that Wal-Mart’s management is unlikely to have come up with anything as dumb as this.

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Measure What Matters

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    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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