This just in from Bob Cannon (who really should be writing his own blog) Wouldn't you love to have been a fly on the wall when this ad copy for
Horizon Blue Cross Blue Shield was approved:
As they say: "What were they thinking?"
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Mark Albion: True to Yourself: Leading a Values-Based Business (Social Venture Network)
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- Live, from poolside in Miami -- its the International Public Relations Research Conference! Most of the luminaries in public relations research will be sharing their most recent results over the next few days. At night the talk about ways to evaluate our work continues with the creativity of the metrics increasing in direct correlation with the amount of alcohol consumed.
Where I've been running lately
Measurement Maven Honor Roll
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October 18, 2006
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- For those who bear the burden of introducing me at a conference...Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..
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