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    And you thought PR research was boring

    • Miami_001
      Live, from poolside in Miami -- its the International Public Relations Research Conference! Most of the luminaries in public relations research will be sharing their most recent results over the next few days. At night the talk about ways to evaluate our work continues with the creativity of the metrics increasing in direct correlation with the amount of alcohol consumed.

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    « Freedom of speech redux | Main | North and South come together »

    October 02, 2006

    More Metrics for Social Media

    A former client of mine, Bob Schettino, just launched a company called BuzzLogic that is taking the measurement and monitoring of social media to a whole new level -- or at least that's what they're saying. Would love to know what people think of it?

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    How to introduce me

    • For those who bear the burden of introducing me at a conference...
      Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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