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So the fourth annual Measurement Summit started today. Organized by the Institute for Public Relations, it brings the top PR Measurement Wonks and Wonk Wannabees to New Hampshire for three days of measurement discussions and fun and frolic. Like we learned in Miami, just because these guys are researchers doesn't mean they don' t know how to have fun. Tonight is a sunset cruise around Portsmouth Harbor, tomorrow night everyone comes to my house for lobsters and steamed clams. Friday night, IABC's Yankee Chapter hosts the remaining speakers and attendees in Rye. In between we'll be hearing from the leading researchers, academics and practitioners in the pubic relations field.
This is not for the casual dabbler in PR research. The Summit kicks off with the half-day session called Measurement 101. Dr. Don Stacks and Dr. Brad Rawlins are currently giving a broad overview of the concepts of measureing the outputs, outtakes and outcomes of public relations. The terms they use sound scarier than they really are. They really do a really great job of defining the measurement framework and are truly challenging the attendees to practice what they're preaching. Its interesting to see a program that forces people to leave smarter than they arrived. Its a tough act to follow, but I'm up next doing my "Six Steps to the Perfect Dashboard." routine. Hope I can keep everyone awake. Its tough knowing you're the only thing between them and the booze cruise.
What I love most about this conference is the high level of discussion that takes place. Yesterday in our user group meetings I left with an enormous amount of new material for both the blog and the book. The best new idea was a matrix chart which we're going to put on the dashboard that compares different projects and programs based upon cost and impact. More on that later. In the mean time, got to go rehearse that speeech.
Katie Delahaye Paine, CEO, KDPaine & Partners
Customized Research from KDPaine & Partners
- KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.
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My favorite blogs
- Client Service Insights...(CSI/Season 2)
- Does It Sell Stuff?
- Measurement Matters - Get the buzz on social media and PR measurement and analysis from Metrica
- Sure Woman
- RepMan
- Onalytica Blog
- cgm
- Run Free or Die
- The Diva Marketing Blog - Marketing and Corporate blogging for innovative companies
- The Marketing Excellence blog by Eric Kintz
- Guest Columnist: Losing an Arm vs. Losing a Pinkie.
- /Message: The Social Scale of Social Media: The Conversational Index
- New Communications Review
- Marketing Roadmaps: PR Measurement
- POP! PR Jots: A Day of Acquisitions
- Some Damn Good Life Experience(through the eyes of Stephanie): "Adventure is the pursuit of life." -D.R. Wiarda
- David Hendersons guide to media
- Lubetkin's Other Blog
- Marketing Roadmaps: PR Measurement
- Holmes Report Blog
- Communication Overtones
- PR Evaluation: Reality or Pipe Dream?
- Mike Paul's Blog, The Reputation Doctor
- a shel of my former self
- gapingvoid: fred wilson is a genius
- Kristin Zhivago's Revenue Journal
- Doc Searls' IT Garage | News, ideas and real world stories about how IT folks solve their own problems
- Andrew Lark
How to introduce me
- For those who bear the burden of introducing me at a conference...Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..
Best sources for more measurement info
- Measuring Up
- PR Evaluation � intelligent measurement
- InPeRspective
- Proving the Value of Public Relations
- BusinessBloggingBootCamp: So, How Do You GET All that Blog-ROI?
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
- Intelligent Measurement
- LeverWealth
- My podcast at the New Communications Forum
- Institute for Public Relations
- DIY DASHBOARD HOME
- KDPaine & Partners
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
Favorite reads
Penelope Rowlands: A Dash of Daring: Carmel Snow and Her Life In Fashion, Art, and Letters
- Katie Delahaye Paine: Measuring Relationships, the Data Driven Communicators Guide to Success
- David Moore: How to Steal an Election
Mark Albion: True to Yourself: Leading a Values-Based Business (Social Venture Network)
- Christopher Locke, Doc Searls, Rick Levine, David Weinberger: The Cluetrain Manifesto
- Carolyn McIntyre: Caring Today Magazine
Photo Albums
Become a Fan
Measuring the Networked Nonprofit
- The new book by Beth Kanter and Katie Paine teaches nonprofits of all sizes how to use, value, and evaluate the effectiveness of social media. You'll find reviews and news on this page. See this page for a calendar of appearances by the authors. Click below to purchase the book.
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September 27, 2006
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Measure What Matters
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Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.
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Posted by: Mara19Bird | May 25, 2011 at 09:57 AM
I think I posted more times during this conference than at any other one I've been to. A testament to the fact that it was a darned interesting 1 1/2 days.
Posted by: Glenn Fannick | September 29, 2006 at 01:04 PM