My Photo

Measuring the Networked Nonprofit

How to introduce me

  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

Become a Fan

« Confluence of Influence | Main | Really really bad research technique »

August 22, 2006

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e200d834e0297069e2

Listed below are links to weblogs that reference Where's the line between fake information and real :

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Glenn Fannick

I would also add that the author's statements that automated analysis is "more expensive" is an oversimplification. The cost of manual media measurement is significant. The time it takes internal staff to do this work can often cost more than subscribing to a service or a consultancy which specializes in the task.

ANDREW LAING

Katie,

Came across the same article from my own google alert. I'm with you -- quite underwhelmed by the article.

The comments to this entry are closed.

Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

Twitter Updates

    follow me on Twitter

    Tip Jar

    Change is good

    Tip Jar