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    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Will things ever change? | Main | Great insight into the future of ad measurement »

July 17, 2006

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KDPaine

Great point. I always loved the line my my father, who was the Managing Editor of Fortune at the time told me. Apparently the magazine industry was very loudly and publicly questioning the value of TV advertising back in the 50s. So the National Association of Advertisers had a meeting and someone said, you know, that guy Nielsen has an interesting approach. And they all said, okay -- and that's how it became a standard. So much for sophisticated anlaytics and research!

jpkaye

Most of the rest of of the world has had this capability for a long time, sometimes for decades. It's not difficult, and most TV stations have learnt quickly that it's just as much to their advantge as it is to advertisers: of course it can make a lot of extra work for the media departments of ad agencies.

Mind you, it's typical of Nielsen and the industry that they get round to making this available just as it starts to become less relevant!

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Measure What Matters

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