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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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July 31, 2006

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Vince Hazleton

Katie,

About 20 years ago, my colleague Larry Long and I defined public relations as "the communication function of management through which organizations adapt to, alter, or maintain their environment for the purpose of acheiving organizational goals" in an article in Public Relations Review.
If public relations doesn't help organizations get to where they need to be, then what is the point? This is also why public relations needs to be at the management table. Some goals are bad ideas and some are unacheivable. Quite frequently it is the information (research) that public relations brings to the table that allows good organizations to identify realistic and acheiveable goals.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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