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« Why blogs are replacing newspapers | Main | Good reads »

July 26, 2006

I love surprising results

When we started monitoring the blogosphere to see how the top ten PR firms were faring, I fully expected Edelman to come out on top, thanks to its CEO's blog. 
Imagine my surprise when the most frequently discussed agency was Ketchum due to its sweep of the CIPRA and Silver Anvil awards. Edelman places a distant 5th in share of blog discussion. Hill & Knowlton tops the most negative - -mostly due to its efforts years ago on behalf of Kuwait and its reputation for assisting and supporting war efforts.  The blogosphere has a very very long memory.
Stats for the first month are as follows:
1st place Ketchum has 26.72% share of discussion, Burson comes in second with 25.19% share -- mostly getting slammed for astroturf movements its started. Fleishman placed third with 23.66% share of discussion,  H&K is fourth with  14.5%, Edelman is fifth with 4.58% and Weber, Ogilvy and Porter Novelli are essentially invisible.

We're doing the study as both a demo of our CGM software and to learn more about what drives discussion, so I'll have more data and a full report as the weeks go by.

Posted at 06:49 AM |

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» We're #3! We're #3! In Blog discussion about PR Agencies... from Networks
I haven't had a chance to investigate in depth but I see that Katie Paine has donea share of voice... [Read More]

Tracked on August 22, 2006 at 03:51 PM

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KDPaine

The way the data was compiled was based on the number of times each agency brand was mentioned in a blog or a comment. It's realy a share of discussion, where as counting links is more like counting share of quotes. Two different, but equally valid metrics

Posted by: KDPaine | July 28, 2006 at 10:42 AM

Nick

Hi Katie,

Interesting observations on the talkability of PR companies. I was curious how you came up with the stats. Just a cursory search on Google's blog search of blogs that linked to the PR companies website domains (e.g. www.edelman.com) gave this ranking (for the past month): -

Edelman: 1624 links
Ogilvy: 734 links
Weber: 182 links
Ketchum: 164 links
H&K: 161 links
Fleishman: 108 links
Porter Novelli: 54 links
Burson Marsteller: 52 links

This is not a criticism of your stats at all, I'm just curious as to how they were produced. Mine's clearly a very crude method, but gives an indication of how many blogs link to the PR companies web site.

N.

Posted by: Nick | July 27, 2006 at 10:59 AM

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