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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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July 26, 2006

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KDPaine

The way the data was compiled was based on the number of times each agency brand was mentioned in a blog or a comment. It's realy a share of discussion, where as counting links is more like counting share of quotes. Two different, but equally valid metrics

Nick

Hi Katie,

Interesting observations on the talkability of PR companies. I was curious how you came up with the stats. Just a cursory search on Google's blog search of blogs that linked to the PR companies website domains (e.g. www.edelman.com) gave this ranking (for the past month): -

Edelman: 1624 links
Ogilvy: 734 links
Weber: 182 links
Ketchum: 164 links
H&K: 161 links
Fleishman: 108 links
Porter Novelli: 54 links
Burson Marsteller: 52 links

This is not a criticism of your stats at all, I'm just curious as to how they were produced. Mine's clearly a very crude method, but gives an indication of how many blogs link to the PR companies web site.

N.

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