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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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June 29, 2006

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» PR Measurement at the Canadian Institutes Communicatons College from PR Measurement
Cara Foods Rachel Douglas and I presented the MRP system at the Canadian Institutes latest conference on June 29. The Communications College event was all about measurement on day 4 and had some very interesting speakers, including the e... [Read More]

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David Jones

I really enjoyed meeting you in person at the Communications College conference. Hopefully next time we can spend more time together chatting than we did.

You're so right about the tone score and I think we may be giving folks too much credit deciding on what constitutes positive.

I suppose it will always be subjective no matter how you slice it, but with the more prescriptive language you use, perhaps folks using MRPs would be less likely to give themselves too many mulligans.

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Measure What Matters

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