Live from Savannah

I’m listening to Josh Hallett do his “Bloggety, blog, blog, blog” speech at the PRSA Counselors academy and thought it only appropriate to blog during the discussion of blogs. The Counselors academy is a conference for small and medium sized PR agency heads and in the interest of transpareny, we were a sponsor of the opening night cocktail party. Counselor's Academy always takes place in some gorgeous resort and this year was no exception -- we're at the Westin in Savannah and it's everything a conference should be. It’s small and intimate, with lots of good people and time to meet them. The goal isn't just to learn, its really to make connections. Nonetheless we were astounded at how little attention measurement gets in small and mid-sized agencies. 

Most of the discussion was  about how to make your agency more profitable, or attract better talent or better serve the client. There was almost no discussion of how to measure results. The good news is that our DIY Dashboard did generate a fair amount of interest, and most attendees acknowledged that they were frequently asked about measurement, but in two days of breakout sessions, there wasn’t a single one about measurement.  Just another measure of our own failure to get the message out there to all levels of PR, I guess

Finally, what does it say about measurement that PR Week's Editor, Julia Hood, sat between myself and Peter Granat from Bacons/Delahaye at dinner?

Comments

[Josh Hallett]

It was great to see you a CA.

Of course blogging during a blogging session is standard practice :-)