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    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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April 28, 2006

Podcasting -- Force or Fad?

In the "I told you so" column today comes the news from the Dallas chapter of IABC
that while most communicators are familiar with podcasts as a concept,  four out of five don't listen to them and only 8% have done one.  What really intrigued me was that 8% didn't know what a podcast was.  That's right 8% of professional communicators in the Dallas region who answered the poll and didn't know what a podcast.  Given the hype that the term has been subject to you have to wonder what cave are they working out of, and who are they working for? 

Only if  someone comes up with a "TimePod" that will give us more time to listen to this stuff, will podcasts really live up to their potential. 

Posted at 09:56 AM |

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Derek Hodge

It's not helped by the fact that most talk based podcasts seem to cram about about half an hours worth of material into ninety minutes.

Professional production would help.

Posted by: Derek Hodge | April 30, 2006 at 05:39 AM

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