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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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March 13, 2006

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Mike Daniels

Agree with you totally, Katie, that Marcia and Marcus' paper was highly stimulating, and certainly one of my highlights of the conference... The potential use and abuse of Wikipedia entries adds yet another stream to the already complex and continuously evolving CGM measurement requirement... But what is really interesting (well, for me at least...) about Wikipedia's potential as an influencer is the interrelationship between the authority and credibility of Wikipedia (the brand, so to speak) and the authority and credibility of its authors, and how, if at all, naive readers disentangle the two. There is a need for research here... especially as this is an issue gaining some visibility already. For instance, a recent thoughtful NYT piece dated the 12th March by Randall Stross titled Anonymous Source is not the same as Open Source, which also compared EB to Wikipedia.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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