If you needed proof that the age of one-way communications -- call it email, spam, or whatever --is over, just take a look at the latest report from Cheetah mail, the folks who send out a lot of that stuff. A year ago Christmas time, on average 44% of all emails from publishers like The Measurement Standard were opened. By Q4 2005 that number had dropped to 26%. Overall, across all industries, the drop was almost as bad: from 36% to 21%. If that doesn't tell you that we are sick of spam and email, then take note of the fact that of all the ones we open, only 4% generate a click thru -- just about half the rate of a year ago. The message is clear -- engage me in a conversation, don't just yell at me. There, I've had my rant, now I'm going back to reading Naked Conversations.