My Photo

Measuring the Networked Nonprofit

How to introduce me

  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

Become a Fan

« Familiarity breeds content | Main | My father would be proud, my mother would be shocked »

March 17, 2006

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e200d8347bebd553ef

Listed below are links to weblogs that reference Doing PR for American companies could be the hardest job in the world :

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Tina Lang-Stuart

What tops it off is doing PR for an American company here in the U.S. and in other regions since the different perceptions of the company effect how you can actually promote the company and its products or services anywhere overseas. You're right when you mention that the Americanization of cultures is seen as something negative. As a result, some companies try to appear as local as they can in other regions. Or some still transport what people like best about the U.S. See sports equipment (Nike) or products related to music - or fast food (see Starbucks' rise in Europe as the sophisticated version of the American fast food chain).

The comments to this entry are closed.

Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

Twitter Updates

    follow me on Twitter

    Tip Jar

    Change is good

    Tip Jar