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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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March 17, 2006


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Tina Lang-Stuart

What tops it off is doing PR for an American company here in the U.S. and in other regions since the different perceptions of the company effect how you can actually promote the company and its products or services anywhere overseas. You're right when you mention that the Americanization of cultures is seen as something negative. As a result, some companies try to appear as local as they can in other regions. Or some still transport what people like best about the U.S. See sports equipment (Nike) or products related to music - or fast food (see Starbucks' rise in Europe as the sophisticated version of the American fast food chain).

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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